This was a memorable briefing: Redesign the interio catalog – but without changing photography, production methodology or costs, format or materials, and without repositioning the market segment. We did it – by shifting the format from vertical to horizontal which allowed for better display of rooms and wide sofa's; separating the atmospheric, styled and emotional photographs from the left-brained freestanding images (effectively presenting all merchandise twice) and choosing a more contemporary typefont. We coordinated all these decisions with store and web design as well.